Compress the view
Remove dashboard sprawl and make experiment health, confidence, and movement legible at a glance.
Selected case study / Product & experimentation
A simpler view
of what works.
A local-first analytics and optimization platform that turns A/B test data into clear next actions, with AI assistance running entirely inside the client environment.
● ● ●optimization / overviewlocal instance
Experiment performanceConversion overview
Last 30 days⌄Conversion rate+18.4%
May 01May 15May 30
Visitors84,291+12.8%
Winning variantVariant B92% confidence
AI recommendationReady3 actions found
01 / The challenge
Analytics had
become noise.
The team had access to plenty of data, but not enough clarity. Standard analytics tools surfaced reports; they did not help the team decide what to test next, why a result mattered, or how to act on it.
The opportunity was to create a focused alternative: a simpler operating view for experimentation, with an AI layer that could explain patterns and suggest practical optimization paths without sending sensitive data to a third-party model.
02 / The approach
From data
to decisions.
Every screen was designed around the question that follows a metric: “What should we do now?”
Make tests useful
Bring audience context, variant performance, and qualitative observations into one decision surface.
Keep intelligence local
Use a custom Ollama model running locally to interpret results without exporting proprietary data.
03 / The architecture
Private by
design.
Node.js provides the durable application layer. Ollama makes the intelligence layer portable, inspectable, and local.
01Event dataVisits · variants
conversions · context
→conversions · context
02Node.js appIngestion · APIs
experiments · auth
→experiments · auth
03Ollama modelLocal inference
pattern analysis
→pattern analysis
04Action layerRecommendations
test backlog · learnings
test backlog · learnings
LOCAL-FIRST PRINCIPLE
Client data remains inside the client-controlled environment. The model supports judgment; it does not replace it.
04 / The outcome
A sharper loop
for growth.
The product creates a shared language between marketing, product, and engineering: one place to understand what happened, what it means, and what deserves attention next.
Discuss the work01Focused operating view
02AI-assisted test analysis
0Third-party model calls